![]() The so-called Capital of the North’s overall score put the city in a close second place to Newcastle. Second, on our overall list of most jewellery-obsessed states was Manchester. Among precious gemstones, rubies and emeralds were preferred over sapphires, and surprisingly, Moissanite outperformed diamonds. Silver, platinum and copper were all preferred to gold in Newcastle. The city also ranked in first place an array of precious and semi-precious stones and metals. Specifically, Newcastle ranked four different jewellery types chains, bracelets, rings and earrings, as equal favourites. ![]() Newcastle shone brightly at the top of our overall table, consistently scoring amongst the highest in each category of jewellery type, metals and gemstones. Once our research was complete, we combined our findings by averaging the scores across the range of precious metals and stones we studied. We then created an overall score out of a maximum score of 100, which you can see in the table below. We converted our findings into scores from 1 to 100 for each category. We then adjusted this based on each town’s population to avoid skewing our findings towards the largest cities. We defined ‘obsession’ simply as the sum of all jewellery-related searches from each of the 40 largest towns in the country. We gathered data by studying the most popular search terms on Google related to different types of jewellery, metals, and precious and semi-precious gemstones. From each town’s favourite jewellery pieces to the most popular metals and gemstones across the country. In fact, the UK spent over £10 billion on jewellery in 2022 alone.īut which pieces are loved the most? We’ve taken it upon ourselves to do some digging, to find out what the most popular traditional, classic and luxury jewellery trends are across the UK. ![]() Throughout history and across different cultures, jewellery has become the perfect accessory, a treasured gift, and an enduring symbol of admiration and love.
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